TJM Traffic Manager: All you need to know

Are you interested in the job of traffic manager and are you wondering what is the average daily rate (TJM) for this professional? We have the answers you are looking for. In this article, we will explain the subtleties associated with this profession. In order to Set your rate correctly, several criteria must be taken into account.

Average daily rate of Traffic Management Consultants

The average daily rate for a traffic manager can vary considerably depending on several factors, including the level of experience and skills. Here is an overview of the average daily rates you can expect to encounter on the market:

• Junior : If you are new to traffic management, you can expect a gross sales tax of around 250 euros per day. This may sound modest, but it's a great way to start gaining experience.
• Intermediate : With a bit more experience under your belt, you can ask for an average TJM of around 350 euros. At this point, you should be able to manage medium-sized advertising campaigns with confidence.
• Senior : Experienced traffic managers with years of experience are eligible for an average TJM of around 500 euros. Their expertise is invaluable in maximizing the performance of advertising campaigns.
• Expert : If you are an expert in the field of traffic management, you can claim an average TJM of around 700 euros. Your expertise is highly sought after for complex and high-stakes projects.

Evolution of traffic managers' TJM according to certain criteria

The TJM of a traffic manager can vary according to several important criteria:

• Location : It is important to note that the cost of living and the demand for traffic managers may vary by location. For example, in Paris, where the cost of living is higher, TJMs tend to be higher than in other cities in France.
• Skills : Skills and certifications can also influence TJM. Traffic managers certified by platforms such as Google Ads, Meta Ads, Meta Ads, SEO, Bing Ads, etc., are often in a position to ask for higher rates due to their specific expertise.
• Experiment : The more experience you have as a traffic manager, the higher TJM you can expect. Your history of success in managing advertising campaigns plays a key role in setting your price.
• Proposed Mission : Finally, the TJM may vary depending on the nature of the mission. The number of advertising levers to manage, the total budget to administer, and other factors related to the complexity of the mission can influence your price.

Job Description of a Traffic Manager

The financial aspects discussed, let's now take a brief look at what the job of a traffic manager consists of. Traffic managers are responsible for managing the company's acquisition channels. Their main role is to optimize advertising campaigns to attract a constant flow of qualified visitors to the company's website.

They need to have a thorough understanding of search engines, algorithms, and web marketing best practices.

Typical Job Missions

The missions of a traffic manager may vary depending on the company and the industry, but here are some examples of common tasks:

• Setting up and managing online advertising campaigns (Google Ads, Facebook Ads, etc.).
• Organic search engine optimization (SEO) to improve search engine rankings.
• Analysis of campaign performance and adjustments accordingly.
• Creation of reports to present results to business stakeholders.
• Look for new opportunities to increase traffic and conversions.

Required Training and Skills

To become a competent traffic manager, it is essential to have the right training and the required skills. Here are the key things to consider:

Formation

This profession requires a combination of skills in digital marketing, data analysis, and advertising campaign management. Here is a detail on the types of training that can effectively prepare you for a career as a traffic manager:

1. Business school :
   • Business schools generally offer marketing and business management training programs.
   • These programs cover topics such as digital marketing, project management, The marketing strategy, and financial management, which are relevant to the role of traffic manager.
   • Students are exposed to practical cases and concrete projects, which prepares them to work in a professional environment.
2. School of Computer Science :
   • Computer training is particularly beneficial for future traffic managers, as they will need technical skills to manage online advertising campaigns, mainly the tracking part.
   • Computer programs can cover areas such as programming, databases, data analysis, and systems management.
3. School of Management :
   • Management schools offer training focused on the strategic and operational management of companies.
   • These management skills are essential for effectively managing advertising campaigns, allocating budgets, and making strategic decisions to maximize return on investment.

Skills

Skills are an essential aspect of success as a traffic manager. This position requires a combination of technical skills, digital marketing knowledge, analytics, search engine understanding, and organizational skills. Here's an in-depth look at the skills needed to excel as a traffic manager:

1. Technical expertise :
   • Traffic managers need to have technical expertise to work with online advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
   • They need to be able to set up, monitor, and optimize advertising campaigns using the advanced features of these platforms.
   • Understanding technical concepts such as conversion tracking, retargeting, keyword targeting, etc., is critical to maximizing campaign effectiveness.
2. Good knowledge in Webmarketing :
   • A solid knowledge of the fundamental principles of web marketing is crucial. This includes understanding the various online marketing channels (SEA, SEO, social media, email marketing, etc.).
   • Traffic managers need to be able to choose the appropriate channels based on business goals and create effective marketing strategies.
3. Deep Understanding of Search Engines :
   • A thorough knowledge of search engines, especially Google, is essential. Traffic managers need to understand how search engines work, how algorithms rank pages, and how to optimize SEO to increase online visibility.
4. Knowledge of the Basics of Web Communication :
   • Web communication plays a central role in creating effective advertising. Traffic managers need to have a solid understanding of copywriting, web design, usability, and how to create ads that captivate the target audience.
5. Ability to organize effectively :
   • Finally, traffic managers often manage several campaigns at the same time, each with its own set of parameters and needs.
   • The ability to organize effectively, set priorities, meet deadlines, and track performance methodically is essential to succeed in this role.

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