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A Successful Social Media Editorial Calendar

A successful social media editorial calendar helps you map out a schedule for delivery of your stock and evergreen content.

Cause Marketing Connects Passion for Non Profits

The most engaging stories are the ones based on true life.   And what better story is there then when you help make the world a better place?

Crowdfunding and Community

If you are about to create a crowdfunding project to raise money for a cause, a project or a vision, you need to strategize, in advance, how an online community can help the project grow.

Demand Generation and Lead Scoring Move Prospects Towards Closing

A prospect is a qualified lead; but not necessarily a lead who is ready to make a purchase. This is what Demand Generation does as part of the marketing automation process.

Digital Content Turns Attention Into Trust

We all know, intuitively and statistically, that digital content is consumed quickly and in bite-sized pieces.

Employee Advocacy for Social Engagement

Digital employee advocacy.  One category of social influencer that is often overlooked by organizations are the very people who work in your organization.

Engagement Is A Valuable Story Metric

Companies and brands that use Social as a vehicle for brand awareness and lead generation are often faced with the challenge of defining and measuring metrics to demonstrate the value of their efforts…. and calculate a positive ROI.\

Evergreen Versus Campaign Based Content For Social Engagement

Learn how to maximize Evergreen Versus Campaign Based Content For Social Engagement.

Landing Page Tips

Landing pages can serve a variety of purposes based on your campaign goals.  Here are some good ideas.

Non Linear Movement of Prospects Requires Omni-Channel Marketing

One of the big challenges for Internet marketers is the issue of where to find prospects and customers.

Social Media Video Engagement

We know content marketing is the focus of digital social media strategies.  Content that engages target audiences with relevant stories that are easily shared.

Tell Stories and Use Personas

Storytelling is an ancient craft.  Good stories appeal directly to our emotions.  They move us.  As we have noted, one of the main goals of digital marketing is to move audiences towards desired perceptions.

Why Do Stories Resonate With Audiences?

Stories are the foundation of relationships.  A good story connects us with other people and with our own experiences.  Online the same rules apply… learn why.