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A successful social media editorial calendar helps you map out a schedule for delivery of your stock and evergreen content.
The most engaging stories are the ones based on true life. And what better story is there then when you help make the world a better place?
Your core values provide a wealth of interesting content including content that comes from employees and customers.
A good Campaign Brief sets the stage for a successful campaign by defining your KPIs, audience, stories, timing, budget and other metrics.
If you are about to create a crowdfunding project to raise money for a cause, a project or a vision, you need to strategize, in advance, how an online community can help the project grow.
Generally, as people move on the continuum from prospect to client they share more and more information with you. By the time they are a client you have everything you need to have regular dialog and order and payment processing. What about your leads?
A prospect is a qualified lead; but not necessarily a lead who is ready to make a purchase. This is what Demand Generation does as part of the marketing automation process.
YouTube is the best channel to reach target audiences with attention getting messages – video! Learn how to create a strategy that will grow your base.
We all know, intuitively and statistically, that digital content is consumed quickly and in bite-sized pieces.
Digital employee advocacy. One category of social influencer that is often overlooked by organizations are the very people who work in your organization.
Companies and brands that use Social as a vehicle for brand awareness and lead generation are often faced with the challenge of defining and measuring metrics to demonstrate the value of their efforts…. and calculate a positive ROI.\
Learn how to maximize Evergreen Versus Campaign Based Content For Social Engagement.
Landing pages can serve a variety of purposes based on your campaign goals. Here are some good ideas.
Every social channel has specific metrics you need to follow as well as useful analytic tools to measure your campaigns… learn more.
One of the big challenges for Internet marketers is the issue of where to find prospects and customers.
Digital marketing campaigns are a lot like juggling. You manage several important elements that are all connected to each other.
We know content marketing is the focus of digital social media strategies. Content that engages target audiences with relevant stories that are easily shared.
In digital advertising, split testing, also known as A/B split testing, is a simple, effective way to learn what works and what does not. And, while the front line of engagement can be a search ad; you also must split test the next link in the chain of action – your the landing page.
Storytelling is an ancient craft. Good stories appeal directly to our emotions. They move us. As we have noted, one of the main goals of digital marketing is to move audiences towards desired perceptions.
Stories are the foundation of relationships. A good story connects us with other people and with our own experiences. Online the same rules apply… learn why.