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A successful social media editorial calendar helps you map out a schedule for delivery of your stock and evergreen content.
The most engaging stories are the ones based on true life. And what better story is there then when you help make the world a better place?
If you are about to create a crowdfunding project to raise money for a cause, a project or a vision, you need to strategize, in advance, how an online community can help the project grow.
A prospect is a qualified lead; but not necessarily a lead who is ready to make a purchase. This is what Demand Generation does as part of the marketing automation process.
We all know, intuitively and statistically, that digital content is consumed quickly and in bite-sized pieces.
Digital employee advocacy. One category of social influencer that is often overlooked by organizations are the very people who work in your organization.
Companies and brands that use Social as a vehicle for brand awareness and lead generation are often faced with the challenge of defining and measuring metrics to demonstrate the value of their efforts…. and calculate a positive ROI.\
Learn how to maximize Evergreen Versus Campaign Based Content For Social Engagement.
Landing pages can serve a variety of purposes based on your campaign goals. Here are some good ideas.
One of the big challenges for Internet marketers is the issue of where to find prospects and customers.
We know content marketing is the focus of digital social media strategies. Content that engages target audiences with relevant stories that are easily shared.
Storytelling is an ancient craft. Good stories appeal directly to our emotions. They move us. As we have noted, one of the main goals of digital marketing is to move audiences towards desired perceptions.
Stories are the foundation of relationships. A good story connects us with other people and with our own experiences. Online the same rules apply… learn why.